ONE ONE ZERO SEVEN

ONE ONE ZERO SEVEN, also known as 1107, is a well-known Korean IP brand newly represented by Xinghui Trend Toys. The brand was born from a serendipitous encounter and a relationship built through spending everyday moments together. The creators of 1107 were once a college couple majoring in painting who later became husband and wife, realizing their shared dream of building a meaningful design brand as creators. 

The name “1107” comes from the pronunciation of November 7, the date the designer couple first began dating. In Korean, it is read as “il-il-gong-chil,” a name that is both cute and easy to remember, which naturally became the brand name. The representative characters of 1107 are GONG CHIL (07) and GONG SIL. GONG CHIL (07) takes its name from the Korean pronunciation of 1107 and is a brown puppy character. GONG SIL is a friend GONG CHIL met while traveling abroad. The two characters often play together and, just as often, bicker with each other. 1107 has collaborated with many well-known brands, including Eslite Spectrum, Hyundai Department Store Seoul, apres les cours and Queen Shop, and continues to gain growing recognition and love from brands worldwide.

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