SUPERFICTION was co-founded and operated in 2014 by three designers in different fields. These designers are active in the field of grafic design, brand design, animation and so on. They product advertisements for many large companies and also designed a lot of personality super characters images illustrations in their work life. SUPERFICTION referred to as SF Representing their two main character, “Scott” and “Freddy”, It also represents the main character of living in San Francisco. The slogan of SUPERFICTION is “Life, Fiction”, Express the relationship between different people’s lives and fiction. They have worked with companies and brands such as LG, Colette, Lotte, CJ, Hanwha Group, Wacom and Maison Kitsun. They used to won the United States IDEA, Germany IF and Japan GOOD DESIGN and other famous design awards. As a special guest of Tencent Design Week in 2018, participated in the speech.